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This is the trademark which defines the zero-residue production dedicated to the most careful consumers, a totally safe product as for the presence of chemical residues. The zero-residue product is regulated by the EU law regarding food products for the childhood and the level of undetected residues is kept below 0,01 ppm. This is obtained through a careful selection of the active principles, of the schedules and of the treatment techniques.
BabyFruit is a typical, healthy and natural product. The campaign, conceived by the agency Milkadv, underlines these features: Babyfruit. 0% pesticides, 100% Veronese. The text makes the benefits immediately recognizable: an apple without additives and strictly bound to the land. A land which is loved and respected by the people who operates in it and that grow the apple of Verona. The visual underlines the characteristics of the fruit: a tasty and savory product. Healthy for the kids and irresistible for the adults. The campaign, published on the most important newspapers and on numerous high circulation magazines, was a big success and led BabyFruit, the apple which is good to eat, literally on everybody’s mouth.
The materials used for the apple of Verona follow the coordinated image created for the BabyFruit. A clean and immediate graphic design, fresh and alluring, different from the usual communication. In this way, the leaf, peculiar element of the apple, becomes an original tool to close the packaging. And to remind the freshness, the healthyness and naturality of the product.
The institutional colors are used for the boxes too. The graphic design, painstaking but simple, is in line with the other materials. Just the clean and consistent style is useful not to forget the main character of the campaign: the apple of Verona. With its colors, its shape and its scent.
The product folders and the postcards for the consumer follow the layout of the whole communication. The visual is the same of the press campaign, the colors and illustrations supply all the information on the product, without weighing down the reader and offering to a more and more conscious audience, information, details and curios on the apple of Verona. A fruit known since ancient times but which continues to be appreciated today.
The history, the features, the growing areas and four tasty recipes to fully appreciate the apple of Verona. Thanks to a modern and topical graphic design, the simple concept of apple has evolved to make it something different. The symbol and the pride of a whole land and of those who grew up in this land and continues to grow this fruit. The recipes are a way to discover the eclecticism of this product: simple on the surface but ideal base for tasty and original dishes.
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